Two children videochat with their mom

Universal has been having a great year at the box office so far and it’s only September. They had some huge blockbusters and some other smaller movies that were still enormous hits. Part of the reason they were so successful? A savvy digital/social campaign. Read more about Universal’s campaigns from the original Fast Company article.

Universal tapped different social channels that best played to the specific audiences of each of its movies. When creating a digital and social campaign for your business, be sure to really evaluate who your target is. Truly understanding where they live digitally and what resonates is crucial to connecting with them in a meaningful way.

At Fox Two Group, our digital and social services start with building a detailed profile of who you’re trying to reach. Armed with that profile, we help you seize the opportunity and harness the power of social media.