Overlooking Yelp Could Hurt Your Business

Posted on October 20, 2015October 12, 2017 by Dominic Chen

As reported by Wired, Yelp is working on technology that allows them to efficiently analyze photos that are uploaded to their site in order to improve how users search for information about a restaurant. They’re essentially trying to automate curation of the photos in such a way that delivers the pertinent yet diverse information to their[…]

Building a YouTube Content Strategy

Posted on August 14, 2015October 12, 2017 by Dominic Chen

Mobile, video, and programmatic. These are all top of mind for brands. But where does content development fit in? Kim Larson, global director of Google BrandLab, shares how her team helps marketers improve and streamline their YouTube marketing strategies and feed the proverbial content monster. As the director of Google BrandLab, where we help[…]