August 4, 2015

Paid Search Engine Marketing

A Macbook at Fox Two Group marketing agency displays the search box on Google.com

Paid Search Campaign Management & Optimization

It used to be simple

Before search engines like Google, Bing or Yahoo, we used bloated and clumsy phonebooks to find what we were looking for. In those days, the marketing strategy was easy: a business name that started with the letter “A” and a large budget to buy your way into the best real estate on the page.

 

But things are different now

Search looks nothing like it used to. While the best real estate is still at the top of the page, it’s now the Search Engine Results Page (SERP) and the strategy is completely different. Organic (and free) search results are the product of your website saying the right things in the right places. It sounds simple, but the reality is that it takes a highly coordinated effort to rank well.

 

Smart and highly relevant

Paid Search results are an integral part to any comprehensive Search Marketing strategy. These ads aren’t like the ones you’re used to – they’re more intelligent, they anticipate your needs and they actually help you find what you’re looking for. Google also makes it a point to list them before the organic results. Even if you’ve done a fantastic job getting your website to rank well organically, you could still miss thousands of people who only look at what they see first – which could be your competitor’s Paid Search ad.

 

Guided and tested

It takes more than a willingness to pay to get the best real estate on the SERP, it takes relevance. At Fox Two Group, we start with learning about your business. With that understanding of your business, we then build and manage your Paid Search campaigns, continually testing and measuring to ensure that we’re optimizing toward the improvement of Key Performance Indicators (KPIs) most relevant to your business.

 

What to expect when we work together on Paid Search Advertising:

1. We chat about your goals, learn about your business and discuss the competitive landscape.

2. After deciding which type(s) of campaigns are the right fit and defining conversions, we can then either edit an existing campaign you have already created or build one from scratch.

3. After launching the campaign(s), we constantly monitor the metrics and make optimizations according to the data. 

4. At the conclusion of each calendar month, you'll receive a web-based report that details the campaign performance, our insights, recommendations and strategy moving forward.

 

Whether you want to advertise on Google, Bing or Yahoo with goals of lead generation, e-commerce sales or branding, we can help you at every step of the way. At Fox Two Group, we don’t just work to make your business visible, we’re here to make sure your business is found.

 

Let's chat about how we can help you and your business.